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Privacy Policy

Sylvia P is keeping your data as secure as you feel in any of our garments. We only use your data to maximise your experience with us. We’ll keep your data safe, and our explanations simple. We won’t spam you, and if we don’t need your information anymore, we’ll delete it.

We highly recommend grabbing a cup of tea or coffee to read through the privacy policy. It’s quite long but it’s important to us that you have all the information you need that is easy to understand. 

If you have any questions about how we Protect Your Privacy, send us an email to

For our services, the data controller is us, Sylvia P Sportswear. That means we’re the ones responsible for the security of the data we collect.

Navigating this page

• How we use your information
• Sharing your information 
• Marketing Messages 
• Seeing adverts for Sylvia P online 
• Your information and countries outside Europe 
• Keeping your information 
• Your rights 
• Changes to how we Protect Your Privacy 
• Cookies 
• How to contact us


How we use your information

How Sylvia P uses your data depends on the information. The table below helps to outline how your data is used.


How we use your name & contact details Why?
Deliver your purchases to you Well we definitely want to be able to send you your new Sylvia P garments. This allows us to send your parcels to you. Imagine trying to post something out to you without your name and address, only Santa has that kind of magic.
Send you service messages by text or e-mail such as order updates We do this, so you’ll know when your order is coming. That way you’re not sitting by the door waiting or staring down the postie everyday.
Sending you information by email, SMS, or post, about our new products and services This keeps you up to date with what’s happening at Sylvia P. We only send this with your permission. Who doesn’t want to know when the next collection drops?
Fraud prevention and detection To prevent and detect fraud against either you or Sylvia P. We don’t want anyone stealing from you.
Showing you Sylvia P adverts as your browse the web This way you can see our latest products and deals (which you will definitely want to see).


Your payment information

This means your card’s security/CVV code, we don’t store these though don’t worry.


How we use your payment information Why?
Take payment, and give refunds We do this so we can collect payment in exchange for your Sylvia P purchases. Otherwise your shiny new garments might not make their way to you.
Fraud prevention and detection To prevent and detect fraud against either you or Sylvia P.


Your contact history with us

What you’ve said to us — for example, via email, over the phone, or on social media.


How we use your contact history Why?
Provide customer service and support Our customer service team love helping our customers. So, they want to have all the information they can to help you out.
Train our staff We do this, so we can provide the best customer service and support for you.


Purchase history and saved items

What you’ve bought and what you’ve stored in your basket or wishlist for later


How we use your purchase history and saved items Why?
Sell you things We do this so you can add items to your cart and know what you’ve purchased in the past. Imagine if you came back after 2 minutes away to find an empty cart!
Provide customer service and support, and handle returns We do this, so we can provide the best customer service and support for you.
Finding out what you, and other customers, like So that we can provide product recommendations so you can mix and match with your existing pieces.


Information about your phone or laptop, and how you use our website and app

Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.


How we use information about your phone or laptop, and how you use our website Why?
Improve our website and set default options for you (such as language and currency) If we know what devices our customers are using we can improve the website to suit you. We want to give you the best shopping experience possible.
Protect our website To prevent and detect fraud against either you or Sylvia P and to meet our legal obligations about looking after your data.


Your responses to surveys, competitions and promotions


How we use your responses to surveys, competitions and promotions Why?
Run the survey, competition or promotion If we can’t use your entry it will definitely be hard to win!


You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site. If you’re a little shy and prefer to shop offline, we have a physical store at our HQ in Capalaba QLD, Australia. See HQ Store for more information. We respect your right to privacy and to choose what you disclose. 

For the purposes of research, testing, data analysis and improving our website and services, we may share anonymised and aggregated personal information with third parties. We remove any identifying data from this.


Sharing your information

Sylvia P will not sell any of your personal data to a third party. That wouldn’t be cool. We take our relationship with you seriously and never want to betray your trust. In order to deliver our services to you do we share your data with the following types of companies:

• Companies that facilitate the order experience such as payment providers, and delivery companies.
• Professional service providers who help us run our business such as marketing agencies, advertising partners and website hosts. 
•  Credit reference agencies, law enforcement and fraud prevention agencies so we can reduce fraud. 
•  Companies approved by you, such as social media sites (if you choose to link your accounts to us). 

We may provide third parties with aggregated but anonymised information and analytics about our customers, however we do make sure that you cannot be identified from the information. 


Marketing messages

When you signed up to our website you could choose to sign up to our marketing messages. If you did, then that’s awesome and we’ll be in touch by email, SMS, to let you know what’s happening at Sylvia P. It’s the best way to know when we’re releasing new products or running a promotion.

How to stop marketing messages from Sylvia P

That’s a shame, but we understand and you can come back at any time.

To stop receiving marketing messages you can do any of the following at any time:

• By contacting
• Through your account settings 
•  By clicking on the ‘unsubscribe’ link in any email (usually at the bottom). 

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages. Please note that it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order or shipping updates).


Seeing adverts for Sylvia P online

Sylvia P engages in online advertising, so we can tell you all the great things that we’re up to.

Like many companies, we target Sylvia P banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges. We use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of the Sylvia P website (for example, your Sylvia P search history, and the content you read on Sylvia P) or on Sylvia P banners or ads you have previously clicked on.


Your information and countries outside Europe

We have a fulfilment centre in Australia, which we use for processing orders from customers in the EU. Australia is not a country in respect of which there is a European Commission decision of adequacy, and we protect your privacy and your rights through the use of the European Commission’s standard data protection clauses. More information about these is available here


Keeping your information

We’ll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Service team) for as long as is necessary to provide support-related reporting and trend analysis only.


If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account, or it is no longer needed to provide the services to you.


Your rights

The great news is you have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used (like this privacy policy!)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you (you can update this information yourself too in the My Account section of the website)
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages, which you can do through My Account on the website and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the Sylvia P website or other Sylvia P services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Sylvia P.



We use cookies on our website, though sadly not the delicious chocolate chip kind. We use the ones on websites that help us store non-identifying data on website users through your browser. This information helps us to offer you better services on the site.

There are four main types of cookies – here’s how and why we use them.


(1) Site functionality cookies – these cookies allow you to move around the site and use our key features like “Add to Bag” and “Add to Wishlist”.


(2) Site analytics cookies – with these cookies we can measure and analyse how our customers use the site. From here we can improve the site’s functionality and your shopping experience (who doesn’t love more features).


(3) Customer preference cookies – when you are browsing or shopping on Sylvia P, these cookies will remember your preferences (like your language or location), so we don’t have to get reacquainted every time you come back.


(4) Targeting or advertising cookies – these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. That way we won’t bombard you with ads!


By using our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies. Further information about cookies can be found at Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete Sylvia P user experience that we love to provide for our customers.


How to contact us

We always want to hear from you (especially if you feel we could improve on our services).

If you:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint

Please don’t hesitate to contact our Customer Service team, who will be happy to answer any questions you may have. 

You can contact our privacy team by dropping us a line at or if you’d like to, you can write to us at:

Sylvia P Sportswear
8 Veronica Street

Capalaba QLD 4157